Professional from the textile industry suffer from unexpected weather fluctuations. According to the weather (hours of sunshine, temperatures, pluviometry), customer purchasing behavior varies and can have significant impact on sales volume and stocks. Buying in June a nice little dress can seem obvious except when the weather at that time turn to be rainy and cold, which will then convert the little dress into a coat or a wool sweater that you do not have in stock. These impulse based on weather have a significant impact on the rhythm of your collection, on the arrangement of your counter, on your stock and on your profitability. Summer or Winter Sales successes rely notably on the weather factor.

• How to prepare and anticipate the organization of your counter based on the weather?
• How to optimize your communiation campaigns by anticipating a heatwave in the upcoming two weeks?
• Why should you hardly discount those products now while the weather will encourage their sale in two weeks?
• How to anticipate demand of products which will be driven by the weather?

Players in the industry have realized the interest of integrating weather fluctuations in their strategy at different level of departments.

Although the availability of weather information at the time of the collection design will have little effect on sales that long in advance. CLIMPACT WCS offers will however enable you to measure, quantify and anticipate weather impact on sales in the shorter terms by:

• Analyzing and modelizing the sales excluding weather effet (for a clean baseline) down to the point of sales
• Improving sales forecasts and reducing stock shortage
• Optimizing the store counter thanks to the position of the right product
• Adapting your communication and valuing your promotions

Leaders in the sector are concious about the fact that the weather can be a significant driver for sales, finance and strategic objetives in order to gain in performance and competitiveness. CLIMPACT enables you to win market share through a better understanding of the impact of the weather on your activity.